CENTRAL AMERICA MARKET REPORT

MEXICO and central America are often regarding as manufacturing centres for the USA, the world’s largest personal care product country. And while it remains true that brands take advantage of lower costs in these countries to make competitive exports, Mexico (population 122 million) and the seven countries of central America (Belize, Costa Rica, El Salvador, Nicaragua, Guatemala, Honduras and Panama – population 45 million) are significant markets in their own right. The Mexican personal and home care product market remains profitable despite the global ...


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