CHINESE TOURISM SHIFTS GEARS TO ESPECIALLY BENEFIT JAPAN, KOREAN BRANDS
February 1st, 2016
Chinese tourism is changing the locations where cosmetics are sold internationally – and also changing how corporations are marketing to a savvier and better travelled breed of Chinese consumers, according to a detailed research report by a Hong Kong investment bank.
Compiled through interviews with panels of tourists from around China, the report by CLSA, Asia’s leading investment banking company, shows cosmetics (specifically skincare, makeup and fragrances) remained the second-most common answer to the question ‘What did you buy for yourself in outbound ...
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