BIRLA CELLULOSE LAUNCHES BRANDED NATURAL-LOOK FABRIC FOR INDIA’S GROWING FASHION MARKET
March 9th, 2015
What do women really want? The USD40 billion Indian multinational the Aditya Birla Group, some five years ago, decided to unravel that mystery. The answer is Liva, Birla Cellulose’s first fabric brand that was launched at a gala event in Mumbai on March 27, 2015.K K Maheshwari, group business director, fibres and textiles, said: “We are launching this product under the brand name Liva with the very simple, meaningful and attractive proposition of natural fluid fashion.”India-based designers – Anita Dongre, Soham Dave, Narendra Kumar, Puja Nayyar and James ...
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