PARLE MOVE THREATENS BISCUIT PRICE WARS IN INDIA
January 8th, 2014
India’s leading bakery manufacturer Parle Products has reduced prices of popular biscuit brands including ‘Parle-G’ in a move that could trigger a price war in the domestic market where major rivals include Britannia Industries.“Parle has increased the weight of a single ‘Parle G’ biscuit from four to five grams, while not changing the price or the number of biscuits in a pack,” a reliable source close to the company told just-food.The move partly reverses a move three years ago when, in response to higher raw material prices, Parle reduced biscuit ...
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