EU NAME PROTECTION BOOSTS DRINKS VALUE
March 8th, 2013
LABELLING wines and spirits with European Union (EU) geographic indications (GIs) adds value, a study published March 4 by the European Commission has confirmed.Analysis of the EU name protection scheme for agri-food found that, on average, GI designated products were estimated to sell at 2.23 times the value of non-GI ones.During 2005 - 2010, wines comprised 56% (US$39.5 billion) of sales (US$70.6 billion) of agri-food products with a protected name produced in the EU, spirit drinks for 15% (US$10.5 billion) and aromatised wines for 0.1% (US$40.7 million).Paul ...
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