SUB-SAHARAN AFRICAN PERSONAL CARE MARKET GROWS AS WEALTH SPREADS
November 2nd, 2013
SUB-SAHARAN African makers of cosmetics and personal care products are profiting from a growing and increasingly stable regional market, where economic growth is increasing demand for personal luxuries.A report, ‘Business in Africa – Corporate Insights’ by Dianna Games, Standard Bank South Africa estimates that more than half of Africa’s population would be living in urban areas by 2030 and 60% by 2050, when the population would be about 2.4 billion, compared to 1 billion now. “Cashing in on the growing urbanisation are global brands jostling for ...
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