FRANCE WINS OUT IN COSMETICS BATTLE WITH JAPAN
July 1st, 2013
FRANCE and Japan have two of the world’s most powerful personal care product sectors, but their companies fare quite differently when trying to sell into each other’s markets. The glamour of the French industry is a strong calling card in Japan, while Japanese manufacturers must work harder to persuade French consumers to buy their wares because of their technical excellence."French brands and French culture are highly regarded by Japanese consumers," said Nicole Fall, a leading trend forecaster and innovation consultant and founder of the Asian Consumer ...
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