SWEDEN ADVERTISING
April 1st, 2004
BY KEITH NUTHALLSWEDISH government lawyers are drafting a new national law on alcohol advertising that would allow alcohol advertising in the country, but would impose restrictions, such as banning images of drinkers in publicity material. Instead, only bottles, cans, glasses, grapes and other 'still life' images could be used, and advertisements would also have to carry warning or information messages about alcohol consumption. Ministry of public health and social services spokesperson Kicki Mäler told the Drinks Bulletin that the move responded to an advisory ...
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