INDIA FLAVOURED MILK
March 1st, 2003
BY SWINEETHA DIAS WICKRAMANAYAKA
NESTLE India has entered the Indian flavoured milk market, launching itself its Fruit 'n Milk line in Delhi, Mumbai (Bombay) and Pune. The product has mango and strawberry flavours, priced at IND Rupees 15 (US$0.31) for a 200 ml pack and is being manufactured for Nestle by Dynamix. The multinational already sells pasteurised and UHT milk in India and will fight Britannia, Parle Agro and Mother Dairy for flavoured milk sales.
NESTLE India has entered the Indian flavoured milk market, launching itself its Fruit 'n Milk line in Delhi, Mumbai (Bombay) and Pune. The product has mango and strawberry flavours, priced at IND Rupees 15 (US$0.31) for a 200 ml pack and is being manufactured for Nestle by Dynamix. The multinational already sells pasteurised and UHT milk in India and will fight Britannia, Parle Agro and Mother Dairy for flavoured milk sales.
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