BEER BRANDS MAY USE WINE DENOMINATIONS IN MARKETING – ECJ
April 1st, 2007
BY KEITH NUTHALLDRINKS advertising for products free from designation of origin systems can in principle compare their qualities to other drinks regulated under appellation rules, the European Court of Justice (ECJ) has ruled.However, such advertising or labelling "must not take unfair advantage of the reputation of a trade mark, trade name or other distinguishing marks of a competitor or of the designation of origin," said judges.They had been asked whether European Union (EU) directive 84/450/EEC on misleading advertising, prevented comparisons of ...
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