AUSTRALIA: Study finds good-looking staff alienates clientele
August 1st, 2009
By Leah Germain
A new study from the University of South Australia has shown that a hiring beautiful sales staff may not be the best business model for clothing retailers. Bianca Price, the PhD researcher heading the study determined that women are less likely to make a purchase if they find the saleswoman are more attractive than them.
"I suppose this study was inspired by my own experiences," said Ms Price, a body image and beauty specialist the Adelaide-based university. "I, like most women, enjoy shopping. However, often my enjoyment of ...
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