CHEAP CHOCOLATES
February 1st, 2004
BY SWINEETHA DIAS WICKRAMANAYAKE
AN INDIAN confectioner is attempting to appeal to middle-class consumers' thrift by lowering prices for its products. Mangalore, Karnataka-based Central Arecanut and Cocoa Marketing and Processing Co-operative Ltd (Campco) is relaunching lines such as Turbo, but in smaller INDRupees3 packs.
AN INDIAN confectioner is attempting to appeal to middle-class consumers' thrift by lowering prices for its products. Mangalore, Karnataka-based Central Arecanut and Cocoa Marketing and Processing Co-operative Ltd (Campco) is relaunching lines such as Turbo, but in smaller INDRupees3 packs.
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