‘CLICK FRAUD’ ON THE RISE IN US INTERNET ADVERTISING MARKET
July 1st, 2006
BY MONICA DOBIE
INTERNET advertising click fraud is on the rise and costing online advertisers millions according to a new US study. California-based market researcher Outsell Inc has reported that 14.6% of all hits on Internet advertisements are carried out by someone other than a consumer, usually a software programme designed to 'visit' sites and generate illicit income for their owners. Under Internet advertising, websites hosting advertisements are paid every time a computer browser visits a page containing an advertisement - although sometimes only if a ...
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