USA/CANADA BUILD-TO-ORDER VEHICLE PURCHASES GROWING – BUT UNEEVENLY, SAY EXPERTS
August 23rd, 2024
The number of build-to-order (BTO) auto consumers pre-ordering vehicles in north America direct from OEMs, has been growing, and is expected to continue expanding, but not as quickly as automakers predicted during the Covid-19 pandemic. US sample survey data released by Cox Automotive in February (2024) said 267 consumers out of 1,932 had re-ordered vehicles on the previous 12 months, with 221 buying from franchised OEMs such as Ford and Toyota, while 46 bought from new form OEMs such as Tesla and Rivian.
But that was just 14% of new buyers, compared to 17% in ...
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