SPORTSWEAR RETAILERS STRUGGLE TO OVERCOME INTENSE INVENTORY PROBLEMS
June 6th, 2024
The international sportswear industry is trying to develop new strategies, often using ultramodern technology, to deal with continued inventory challenges, overstocking and demand volatility - particularly intense in recent years.
In a January 2024 report, 'Time to move: Sporting goods 2024’ (1), New York, US-based global management consulting firm McKinsey & Co and the Berne, Switzerland-based World Federation of the Sporting Goods Industry (WFSGI) noted that sportswear companies “continued to struggle with inventories” in 2023, largely due to ...
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