REGULATORY CHANGE IMPACTS EUROPEAN SNUS SALES, DESPITE GENERAL GLOBAL DEMAND FOR ORAL TOBACCO
May 9th, 2024
The global snus market is facing change, with consumers switching within the segment from traditional moist snuff products to non-tobacco nicotine pouches while key consumer markets in Europe are being impacted by regulatory uncertainty.
“Moist snuff sales have been declining since 2018. Volume sales in the USA represents around two-thirds of the market, whereas Sweden and Norway account for over 10% of global volume sales,” said Jose Becerril, a consultant at Londin-based Euromonitor International. Moist snuff consists of US-style moist snuff (‘dip’), ...
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