JAPAN NON-ALCOHOLIC DRINK MARKET EXPANDS IN VOLUME AND DIVERSITY
June 5th, 2024
As the largest non-alcoholic ready-to-drink (RTD) market in the Asia-Pacific region, according to Tokyo-based food and beverage consultancy GourmetPro (1), Japan has long been attractive to international non-alcohol brands, with the expansion of the market since 2020 intensifying attention.
Non-alcoholic beverages other than beer, such as cocktails and ‘chuhai’ (shochu and carbonated water flavoured with a kind of fruit juice – often categorised separately from cocktails in Japan), produced by Asahi, Sapporo, Kirin and Suntory; and umeshu (plum wine), such ...
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