GERMAN ‘CLIMATE NEUTRAL’ RULING WILL RESTRICT GREEN MARKETING FOR FOOD COMPANIES, SAY EXPERTS
July 2nd, 2024
The German Federal Court of Justice (BGH - Bundesgerichtshof)’s ruling, issued June 27, that Emmerich, Germany-based vegan fruit gum and liquorice manufacturer Katjes cannot call their fruit gums ‘climate neutral’ will impact affecting future food advertising and labelling, industry experts have told Just Food (1).
BGH, referring to a 2021 fruit gum advert in food industry trade magazine Lebensmittelzeitung, said companies cannot advertise their products as climate friendly without explaining why. Simply showing a web address and QR code link to Katjes’ ...
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