FASHION COMPANIES STILL WORKING OUT HOW TO USE AI TO BOOST CONSUMER SENTIMENT
June 22nd, 2024
Consumer appreciation of how artificial intelligence (AI) can improve their fashion shopping experiences is a key driver of the global apparel industry’s enthusiastic adoption of the technology, along with its ability to enhance design capabilities and boost operational efficiency.
Some brands have even harnessed AI’s ability to bring consumers into the fashion design process, integrating two of these AI deliverables. For example, in May (2024), Massachusetts, US-headquartered fitness clothing and footwear brand Reebok launched 'Reebok Impact', a custom AI ...
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