DANISH MEAT FIRM PREPARES TO TAP CHINA ORGANIC MARKET
January 1st, 2014
Friland A/S, Denmark’s largest specialist organic meats producer, plans to adopt a market entry strategy of "thinking big but starting small" in China, following the company’s gaining an important foothold on the potentially lucrative Chinese organic meats market.The Danish Crown-owned subsidiary has been cleared by WIT, China’s organic certification and control agency, to sell organic pork and related products in China. The clearance comes after extensive on-site inspections of Friland facilities by the WIT during the last quarter of 2013. Friland ...
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