JAPAN
September 1st, 2012
BY MINI PANT ZACHARIAH, IN MUMBAI, JULIAN RYALL, IN TOKYO, AND WANG FANGQING, IN SHANGHAI
Japan's more mature beverages logistics industry, is however widely recognised as being one of the most advanced and efficient in the world, with Japanese retailers and consumers (who are known for being demanding) benefitting from a network that ensures swift delivery with an emphasis on safety and freshness. To Japanese consumers, the security of their food is of huge importance, and any company that forgets that basic tenet will inevitably feel a backlash from consumers. ...
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