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ABSOLUT VODKA BRAND DIRECTOR LOOKS TO THE FUTURE WITH OPTIMISM |
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Friday, 01 June 2007 00:00 |
| International News Services sources: |
BY MARK ROWE, in Stockholm
Interview with Anna Laestadius, Director Global Brand, Absolut Vodka.
*How would you describe the market for Absolut at the moment?
Absolut grew by seven per cent worldwide in 2006, from what we viewed as an already strong position, to a total volume of 89 million litres (2005,
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